Bottled Water Industry Saves the World
by Ron Spomer
Oh boy. It’s Earth Day, the annual 24-hours of sanctioned, token environmental enthusiasm when GRINOs (Green in Name Only) pay lip service to conservation.
All the usual suspects — politicians and pop stars — will be front and center, having flown in on jets and helicopters so they can pose for the news cameras, pontificate and lecture the masses on our responsibilities to poor old Mother Earth. They’ll then encourage us to pick up trash, paint butterflies on the faces of our children and enjoy the free concert to follow.
In this spirit of enlightened public relations, the International Bottled Water Association, according to its own news release, is …”showcasing its efforts and dedication to protecting the environment and natural resources.”
In anticipation of Earth Day, IBWA reports that it is responsibly managing water resources by investing in new LEED certified facilities (whatever those are) and taking “a broad-based approach to being good stewards of the environment.”
Wow. Taking a broad-based approach. You can’t get much more serious than that. And IBWA goes on to number those broad approaches. All three of them. Yes, 3. To wit:
1. They use less PET plastic in making make single-serve containers. You know, all those plastic bottles you see rolling in the wind, bobbing in the waves and now and then choking some gluttonous fish.
2. They’re increasing the use of recycled PET plastic to make the bottles you see bobbing in the waves.
3. They encourage us to recycle. Then they boast that plastic bottled water packaging makes up only 0.91 percent of all the plastics produced in the U.S.
Whew! Pace yourself IBWA. You want to reserve enough energy to produce another news release informing us about how much energy is wasted shipping millions of tons of water from Europe to the U.S. and from the U.S. to Europe. Tell us how much carbon is unleashed into our overheating atmosphere so that trendy politicians and pop stars can slake their thirst from a plastic bottle after lecturing us on how we must save the Earth.
Long live Earth Day.
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